Truth Social moves into crypto ETFs with Blue-Chip filing

Trump Media & Technology Group (TMTG), the parent firm of Truth Social, has filed an S-1 registration statement with the U.S. Securities and Exchange Commission (SEC) seeking approval for a “Blue Chip” cryptocurrency ETF. The fund will hold a basket of leading digital assets, including Bitcoin (BTC), Ethereum (ETH), Solana (SOL), Ripple (XRP), and Cronos (CRO).

As per the July 8 SEC filing, the proposed ETF, once approved, will trade on NYSE Arca. Its structure allocates 70% to Bitcoin, followed by 15% Ethereum, 8% Solana, 5% Cronos, and 2% XRP. The fund will function as a passive vehicle, tracking the spot market prices of these cryptocurrencies, and will exclude any use of leverage or derivatives.

Crypto.com partnership and portfolio mechanics

The ETF will integrate staking rewards for Ethereum, Solana, and Cronos to boost passive income. Custodianship and execution services will be led by Crypto.com, which has been confirmed as the exclusive Bitcoin custodian and liquidity provider. Foris DAX Trust Company will handle broader digital asset custody. The fund is sponsored by Yorkville America Digital.

This filing follows earlier Truth Social ETF proposals, including a spot Bitcoin ETF and a BTC-ETH hybrid ETF, underscoring TMTG’s broader push into digital finance. Notably, Truth Social and Crypto.com previously announced a non-binding agreement to launch a range of “Made-in-America” crypto ETFs via the Cronos blockchain, a move validated by CRO’s inclusion in the ETF.

Following the filing, CRO surged over 20%, reaching a monthly high of $0.09886, outpacing gains seen by Bitcoin, Ethereum, Solana, and XRP, which climbed modestly between 1.08% and 3.6%.

Trump’s expanding digital asset strategy

The ETF filing aligns with TMTG’s broader digital asset strategy, notably its Bitcoin treasury plan. On May 30, the company revealed a $2.44 billion private placement, involving nearly 50 institutional investors, including $1 billion in convertible notes. The capital is earmarked for Bitcoin acquisition and operational expansion.

TMTG CEO Devin Nunes hailed Bitcoin as an apex instrument of financial freedom, asserting its central role in the company’s evolving balance sheet.

The move mirrors the aggressive strategy of MicroStrategy’s Michael Saylor, with observers noting that Donald Trump’s crypto endeavors have already reaped substantial returns. As of July 2, Bloomberg reported that Trump and his family have accrued over $620 million from crypto ventures, now making up about 9% of his estimated $6 billion net worth.

These earnings stem from Truth Social’s crypto pivot, Trump’s meme coin (TRUMP), and the family-backed World Liberty Financial. The ETF filing marks the latest step in TMTG’s plan to blend traditional media, finance, and decentralized technologies into a multi-billion-dollar digital asset strategy.