Nazia Saeed
- Chainlink and Mastercard partner to enable onchain crypto purchases for over 3 billion Mastercard holders through Web3 integration.
- Powered by Web3 firms including Swapper Finance and ZeroHash, the solution uses account abstraction and non-custodial wallets for broad accessibility.
- Mastercard expands crypto initiatives in 2024–2025, joining forces with Kraken, MetaMask, and others to drive global digital asset adoption.
Chainlink has teamed up with Mastercard to create a major new onramp into the crypto ecosystem, enabling more than 3 billion Mastercard users to purchase digital assets on-chain. The move represents a significant leap toward mainstream adoption by offering access to crypto without requiring users to already be immersed in Web3 tools or infrastructure.
The integration is the result of collaboration with several Web3 infrastructure firms, including Shift4 Payments, Swapper Finance, XSwap, and ZeroHash the latter providing liquidity and onchain services that enable fiat-to-crypto conversion directly within the platform.
A spokesperson from Chainlink Labs emphasized the importance of usability and accessibility: “The current version of the application available at Swapper Finance is non-custodial and leverages account abstraction to provide users with simplicity and control. It was important that this solution was built for everyone, not just for crypto-natives or enthusiasts.”
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Mastercard deepens crypto integration
The new integration builds on Mastercard’s growing presence in the crypto space throughout 2024 and 2025. The payments giant has already launched several initiatives focused on expanding crypto accessibility. In April 2025, it partnered with Kraken to release crypto debit cards across the UK and Europe, and collaborated with MetaMask to roll out a self-custody crypto card.
Earlier in February, Mastercard reported that 30% of all its 2024 transactions had been tokenized, underlining its broader commitment to blockchain transformation.
The current initiative, powered by Chainlink’s decentralized oracle technology, not only enhances security and reliability for crypto transactions but also represents a shift toward more seamless, integrated user experiences.
Bridging fiat and crypto for mainstream users
Buying cryptocurrency with fiat remains a pain point for many, particularly for users unfamiliar with wallets, seed phrases, and blockchain mechanics. This friction is often cited as a barrier to wider adoption of crypto. By offering a simplified, non-custodial solution that’s integrated with an existing global payment network, Chainlink and Mastercard aim to remove many of those hurdles.
The collaboration also keeps pace with Mastercard’s rival Visa, which has been active in crypto. In October 2024, Visa partnered with Coinbase to offer instant crypto deposits and withdrawals, launched its own Web3 asset platform, and backed stablecoin payments company BVNK.
With Web3 integrations growing more seamless and familiar payment providers stepping in, crypto’s path to broader adoption may be accelerating and this latest collaboration could mark one of the most significant steps yet.
