BTC Inc. launches Chairman’s Circle, taps Murano as first member

BTC Inc., the parent company of Bitcoin Magazine and host of the world’s largest Bitcoin events, has officially launched the Chairman’s Circle, a new premier tier within its Bitcoin for Corporations (BFC) initiative. This elite track is designed to support corporate leaders pursuing robust Bitcoin treasury strategies and integrating sound money principles into long-term business planning.

The inaugural member is Murano Global Investments PLC (NASDAQ: MRNO), a leading hospitality and real estate developer. Murano’s inclusion signals a transformative shift in institutional Bitcoin adoption, blending digital assets with traditional capital strategy.

Murano embeds Bitcoin in corporate framework

Murano is making a bold and visionary move, not just holding Bitcoin, but integrating it into their capital structure, customer experience, and long-term corporate strategy. This is exactly the type of leadership we created BFC to support.

Murano currently holds 21 BTC and recently secured a $500 million Standby Equity Purchase Agreement (SEPA), with a significant portion earmarked for additional Bitcoin purchases. The firm aims for an 80/20 BTC-to-cash balance sheet allocation, fuelled by real estate divestitures, operating income, and capital market activity.

Bitcoin is a foundational strategic asset, Joining BFC aligns us with like-minded partners and rightfully positions Murano alongside some of the largest BTC Treasury companies in the world.

While scaling its Bitcoin exposure, Murano will continue to focus on its core real estate portfolio across Mexico, operating branded properties such as Andaz, Mondrian, and Hyatt Vivid Grand Island. The firm also plans to introduce Bitcoin-enabled customer experiences, including payment integration and loyalty programs.

Chairman’s Circle: A Platform for Executive-Grade Bitcoin Strategy

The Chairman’s Circle is tailored for companies committed to leading the corporate Bitcoin space. Membership includes:

• Strategy sessions with public company executives
  
• Exclusive access to regulatory briefings and institutional research
  
• Treasury advisory and vendor referrals
  
• Media and investor relations support via Bitcoin Magazine
  
• Speaking slots at flagship events like Bitcoin 2025, MENA, and Asia
  
• VIP networking access to private dinners, briefings, and analyst roundtables

This is the natural evolution of BFC,Chairman’s Circle was created to meet growing demand for public leadership, deeper engagement, and visibility. Murano exemplifies the conviction and scale this new tier is built to support. With Chairman’s Circle now live, BTC Inc. signals a deeper institutional push to help corporate leaders turn Bitcoin from a balance sheet asset into a strategic cornerstone.