- CIMG Inc. completed a private placement issuing 220 million common shares at $0.25 each in exchange for 500 BTC, totaling $55 million in proceeds.
- The transaction was conducted under Regulation S of the Securities Act of 1933, which means it was targeted only to non-U.S. investors.
- The company is committing to a long-term Bitcoin treasury strategy, aiming to build a robust reserve.
Digital health and sales development firm, CIMG Inc. has closed a $55 million private placement, with which it plans to acquire 500 Bitcoin. This will be enabled by purchasing 220 million common shares at $0.25 each. The strategic move marks CIMG’s entry into what it dubs a Bitcoin treasury initiative, officially completed on September 2, 2025, it said in a press release.
CIMG views this acquisition as part of a broader financial management strategy centered on long-term Bitcoin holdings. The company sees digital assets as a way to shore up reserves and “establish a solid value foundation” for investors.
Transaction structure & regulatory path
Reports in early August indicated that CIMG had entered into agreements to sell the shares for Bitcoin proceeds, laying the groundwork for the crypto acquisition. The private transaction was conducted under Regulation S of the Securities Act of 1933, targeting non-U.S. investors and thereby avoiding U.S. registration requirements.
Newsletter
Get weekly updates on the newest crypto stories, case studies and tips right in your mailbox.
This move makes CIMG Inc. the 3rd largest public company bitcoin treasury in Hong Kong, behind Ming Shing Group $MSW, who hold 833 Bitcoin, and Boyaa Interactive International, which has a stockpile of 3,640 Bitcoin.
Long-term Bitcoin holding strategy
CEO and Chairwoman Wang Jianshuang remarked that Bitcoin’s growth presents opportunities for traditional enterprises to integrate with the blockchain ecosystem. She signaled plans to expand CIMG’s digital asset reserves further and pursue collaborations in AI and crypto realms, including efforts involving Merlin Chain.
Founded in 2011 and based in Tuen Mun, Hong Kong, CIMG, was formerly known as NuZee Inc. and was a micro-cap company. The firm specializes in digital health tools and sales development through tech-driven marketing solutions. The company serves multiple consumer goods brands like Maca-Noni, and Coco-Mango.
In recent days, CIMG has been active in corporate developments, including convertible note deals, a potential acquisition of a majority interest in a Chinese tech firm, and an AI wellness partnership with Flock Technology.
