- FLOKI surged close to 30%, driven by its technical breakouts, Valhalla mainnet launch and MiCA compliance.
- Increased trading volume, on-chain activity, and a notable surge in wallet addresses holding FLOKI show further upside ahead.
- Despite raising $600M in 12 minutes, PUMP tanked ~65% post its ICO, due to lack of token utility, whale hedging and weak fundamentals.
FLOKI has exploded back into the spotlight, with a 40–65% weekly gain thanks to a powerful mix of ecosystem developments and bullish price action. News of the Ethereum-based memecoin being added to Coinbase’s listing roadmap has sent the stock price soaring by 29% on July 17, 2025. The sudden surge also took its market capitalization above $1.1 billion for the first time in months. Trading volumes have exploded to over $740 million in the past 24 hours. Analysts suggest FLOKI’s price could surge up to 290%, potentially reaching $0.0010000.
What’s fueling the rally?
A major contributor to the rally is the official launch of Valhalla, FLOKI’s metaverse gaming platform, which has excited both the community and speculative investors. The play-to-earn platform has seen a rise in user participation and trading volume, with community discussions reflecting optimism about the game’s future prospects.
At the same time, FLOKI has been growing its FlokiFi line of DeFi offerings and actively promoting the project through marketing campaigns in major urban centers such as Delhi NCR. Another factor boosting confidence is FLOKI’s compliance with the EU’s MiCA regulation, which has made it one of the first memecoins to align with formal regulatory standards.
Newsletter
Get weekly updates on the newest crypto stories, case studies and tips right in your mailbox.
Additionally, FLOKI’s listing on Webull Pay, a major fintech platform, has expanded its accessibility to a broader audience. These events have triggered increased trading volume, on-chain activity, and a notable surge in wallet addresses holding FLOKI, indicating new capital inflows and broader adoption.
In technical terms the token has broken through key resistance levels, confirming bullish momentum and attracting more short-term traders to the rally. Analyst suggest support zones at $0.000088; whereas resistance could peak at $0.000105–$0.000117.
PUMP token slumps
On the flipside of this meme mania, is the PUMP token which took a beating barely days after its Initial Coin Offering (ICO) on July 12, 2025. Following its $600M ICO in under 12 minutes, PUMP has collapsed ~65% due to several red flags. The primary reason behind the crash is growing criticism over its tokenomics structure, which lacks clear utility or long-term incentives for holders.
Investors have pointed out that the token offers no governance, no staking rewards, and limited use cases, leading to skepticism about its actual value beyond speculative trading. Furthermore, concerns around early whale investors potentially dumping large amounts of tokens onto the market have contributed to the price collapse.
The backlash has been amplified by technical issues, including poor communication from the project team and missteps in managing token distribution. Though a modest buyback of SOL helped stop the bleed, structural flaws remain.
FLOKI is riding a perfect storm of technical momentum, ecosystem growth, and compliance wins, pointing to further upside. In contrast, PUMP appears trapped in a speculative bubble, which has turned the initial hype into sharp selling pressure.
