Stacy Pereira
- Thumzup’s board has authorized up to $250 million in treasury asset holdings across major cryptocurrencies.
- The firm will diversify its holdings between blue-chip assets like BTC, ETH and high-profile altcoins, like SOL, DOGE.
- Donald Trump Jr. owns around 350,000 shares in Thumzup, signaling high-profile insider confidence in the company.
Nasdaq-listed Thumzup Media Corporation, a California-based SaaS firm, has broadened its treasury scope with its board approving a proposal to hold up to $250 million in cryptocurrencies. The board has approved holding Bitcoin (BTC), Ethereum (ETH), Solana (SOL), Ripple (XRP), Dogecoin (DOGE), Litecoin (LTC), and USDC in its treasury. The move also aligns with the recent U.S. crypto-legislative momentum that has enthused investors globally.
Currently, Thumzup holds about 19 BTC, which is worth approx. $2.3 million and intends to scale holdings across the crypto spectrum. CEO Robert Steele noted that broadening Thumzup’s cryptocurrency holdings would allow the company to tap into wider market opportunities and also enhance its ability to deliver strong value to TZUP shareholders.
Newsletter
Get weekly updates on the newest crypto stories, case studies and tips right in your mailbox.
Treasury strategy & rationale
The treasury plan is such that it aims to leverage both blue‑chip cryptocurrencies (BTC, ETH, XRP) and high-profile altcoins (SOL, DOGE). This will give the company exposure across decentralized and stable digital assets. Thumzup also wants to capitalize on regulatory clarity, with the passage of the GENIUS Act and 2 other crypto laws that are now en route to President Trump’s desk. This strategy anchors the company’s financial resilience and aligns with broader institutional trends of adopting crypto in corporate treasuries.
The Trump connection
The company has revealed that Donald Trump Jr., the son of former President Donald Trump, owns a substantial stake of 350,000 shares in the company. Thumzup is known for its social‑media branding and advertising tools, and empowers users to earn by sharing branded content on social media, that is managed through a programmatic advertiser dashboard. Payments are made via PayPal and other leading digital channels. With backing from Trump Jr, this affirms inside confidence and complements the company’s expansion into crypto as both a promotional and financial growth vehicle.
Thumzup now joins a shortlist of publicly-traded firms that are embracing digital assets beyond Bitcoin. There is no doubt that institutional endorsement of crypto as treasury instruments is growing, and Thumzup’s crypto embrace could encourage other Nasdaq firms to follow suit.
