On the 23rd of May, 2025, meal service company DayDayCook went on to purchase 21 bitcoins as part of a long-term strategy, where they plan to eventually accumulate 5,000 bitcoins over the next 3 years. This is the company’s first official purchase, as part of its near-term 100 bitcoin plan and a commitment to 79 BTC in the pipeline.
“Today marks a pivotal moment in DDC’s evolution. As the first female founder of a U.S. publicly traded company to spearhead a Bitcoin-only treasury strategy, I am energized by the immense potential this initiative holds for our shareholders,” DayDayCook founder Norma Chu said in a press release.
“Our initial acquisition of 21 BTC, alongside the accelerated execution of our broader plan, reflects our confidence in Bitcoin as a store of value and our unwavering dedication to innovation. We are fully committed to ensuring the success of this strategy, which aligns with our vision to drive long-term value for our shareholders,” she added.
An earlier BusinessWire press release dated May 15th unveiled DayDayCook’s bitcoin treasury strategy. This was announced as a JV with a Chinese firm that is expected to contribute $3 million per year over a period of 5 years. DayDayCook plans to buy 500 BTC in six months and 5,000 BTC in 3 years with a treasury management team and crypto advisory board that will oversee accumulation.
DayDayCook or DDC Enterprise Limited is a content-heavy firm that offers ready-to-cook and ready-to-eat meal services. The company has an omnichannel network in the U.S. and China and uses social media to curate culinary content. DayDayCook was founded in 2012 and now joins the growing list of companies that are establishing a bitcoin treasury and buying BTC as part of their investment strategy, as interest in bitcoin as an asset class keeps growing.
