Crypto brokerage platform eToro made its market debut on May 14, 2025, with a listing price of $52, above its IPO price range of $46 to $50 per share. The firm raised nearly $310 million by offering close to 6 million shares, which takes the Israel-based firms’ valuation to approximately $4.2 billion. The positive debut signals an optimistic market sentiment, which has turned in the favour of tech companies in the last few days.
This isn’t eToro’s first attempt at entering the market, in 2022, the brokerage firm planned to hit the market through a merger with a special purpose acquisition company (SPAC), however, due to the sharp market downturn it backed out.
eToro generally generates revenue from trading fees aided by buy and sell orders as well as its non-trading services, like currency conversions and withdrawal fees. In the recent past its crypto business has become a major contributor, with revenue from crypto assets more than tripling to over $12 million in 2024. The company’s financial growth has been notable, with net income soaring almost thirteenfold last year to $192.4 million, versus $15.3 million the previous year.
Founded in 2007 by brothers Yoni and Ronen Assia along with David Ring, eToro operates in a competitive landscape, challenging established players like Robinhood. Now officially listed on the Nasdaq, eToro is set to drive a paradigm shift in how ordinary people trade, invest, and participate in financial markets.
