Crypto brokerage platform eToro upsized its IPO price on May 14, 2025, to $52, much above the price range of $46 to $50 per share that it had earlier factored in. The firm raised nearly $310 million by offering close to 6 million shares, taking the Israel-based firm’s valuation to approximately $4.2 billion. The growing investor interest shows the shift in market sentiment, which has turned in favor of tech companies in the last few days.
This isn’t eToro’s first attempt at entering the market. In 2022, the brokerage firm planned to hit the market through a merger with a special purpose acquisition company (SPAC); however, due to the sharp market downturn, it backed out.
eToro generally generates revenue from trading fees, aided by buy and sell orders, as well as its non-trading services, like currency conversions and withdrawal fees. In the recent past, its crypto business has become a major contributor, with revenue from crypto assets more than tripling to over $12 million in 2024. The company’s financial growth has been notable, with net income soaring almost thirteenfold last year to $192.4 million, versus $15.3 million the previous year.
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Founded in 2007 by brothers Yoni and Ronen Assia along with David Ring, eToro operates in a competitive landscape, challenging established players like Robinhood. Now officially listed on the Nasdaq, eToro is set to drive a paradigm shift in how ordinary people trade, invest, and participate in financial markets.