In a first for the MENA region, state owned Emarat in collaboration with crypto.com will introduce cryptocurrency payment services at fuel stations. The move marks a significant leap in the digital transformation of the energy and mobility sectors.
This collaboration is part of Emerat’s ‘Project Landmark’ which started in 2024 and allows companies and brands to secure naming rights for Emarat’s service stations in the region.
The initiative hopes to introduce seamless, secure, and contactless crypto payments at Emarat stations, with phase-1 services starting in 10 stations, with gradual expansion across the Emarat network. Crypto.com took to X to announce the collaboration, with a post that read–”There will be signs”
The Emarat x Crypto.com station is a step towards showcasing UAE’s forward-thinking nature and sets a new benchmark in mobility, digital finance, and smart infrastructure. Interestingly, the announcement came at a day when the largest cryptocurrency, the bitcoin (BTC) regained the $100,000 levels and is trading above those levels at the time of writing this report