Consensys CEO Joe Lubin confirmed during The Crypto Beat podcast that MetaMask’s long-rumored native token, called MASK, is on the way. When asked when it is expected, he responded to the host, saying, it ‘may arrive sooner than you would expect.’ He also said the token will be tightly connected to decentralizing key parts of the MetaMask platform.
While he didn’t give a precise date or timeline, his remarks suggest that launch planning has been in the works for a while and that it’s no longer just a speculation.
What the MASK token could represent
Lubin threw some light on the fact that the token will help decentralize control, at least over certain MetaMask functions. This will allow users to have more say in how parts of the platform are run. The token may reward active users and align incentives across MetaMask, possibly via features like airdrops or incentives tied to usage. Like its done with most token launches to engage early adopters.
Creating an ecosystem
There are also reports that MASK may link up with other Consensys-owned infrastructure, including Linea, and existing MetaMask projects like its stablecoin, mUSD to expand utility beyond the wallet itself.
At the start of September, Consensys’ Ethereum Layer 2 network, Linea, introduced its native token, LINEA, through a token generation event that allocated more than 9.36 billion tokens to qualifying recipients.
For the uninitiated, MetaMask is a self-custodial software wallet built by Consensys, used via browser extension or mobile app to store crypto, interact with dApps, manage private keys, etc. As of 2025, it has over 30 million monthly active users worldwide.
Metamask.io draws millions of visits per month. In August alone, it saw about 5.6 million visits with users spending on average ~8 minutes and 44 seconds per session.