Stablecoin company Tether increased its ownership in the Italian football club Juventus on 25 June 2025 to 10.7%, solidifying its position as the second-largest stakeholder of one of Italy’s most prestigious football teams.
Tether is now behind Agnelli family in ownership stake
This puts Tether just behind the Agnelli family in ownership, who possess the largest stake in the football club and have managed it for more than a century, with ownership consolidated in recent years through their investment holdings company Exor.
Tether has yet to gain a position on the board of directors, even though it owns a substantial stake in the club. Currently, most executive decisions are carried out by the Agnelli family.
Tether first picked up a minority stake in Juventus in February 2025, then increased its stake a second time in April 2025 to 10.12%, as per an official update by the stablecoin issuer.
Created in 1897, Juventus is a premier Italian football club that regularly competes in the Serie A—Italy’s most competitive football league. Currently, Juventus has the most Serie A titles, winning 36, ahead of Inter Milan and AC Milan.
Juventus is still recovering from a precarious financial position, previously reporting a net loss in income of 95.1 million euros in the first half of 2023-2024. The consolidated financial statement attributed this loss to the non-participation of the men’s football team in the UEFA event and other non-recurring costs.
Key sports partnerships in cryptocurrencies
The influx of investment occurs at a time when sports organizations are deepening their partnerships with crypto firms through relevant investments.
A Ministry of Sport report pegged Crypto.com as one of the largest investors in the sports industry, with partnerships with UEFA and Formula 1, totalling the company’s spend to $213 million. Other crypto brands making their mark in the same space include Coinbase and OKX.
DISCLAIMER
This article is for informational purposes only and does not constitute financial, investment, or legal advice. Readers are encouraged to conduct their own research and consult with professional advisors before engaging in any financial activities involving cryptocurrencies.