- WLFI is launching the first loyalty initiative for a stablecoin, rewarding users for engaging with USD1.
- Points can be earned via trading, holding, staking, DeFi use, and app interaction, expanding USD1’s utility.
- Gate has confirmed its participation as an exchange partner, signaling strong early support for the program.
World Liberty Financial (WLFI) has just announced an innovative loyalty initiative for its USD1 stablecoin, the USD1 Points Program. The program will reward users directly for engaging with the coin. In an X post on August 7, WLFI said that the rollout would begin in partnership with select crypto exchanges, like Gate, and that they would be outlining their own rules for how users can earn points.
First-ever USD1 rewards program
Inspired by traditional American loyalty models, like airline miles or hotel points, the program aims to bring that familiar rewards system into the crypto world. Their rationale is that stablecoins have come to drive much of DeFi, trading, and payments, which they want to benefit from. They want users to get compensated for supporting USD1 adoption, and the loyalty program will engage to do that.
Multiple earning avenues
Outlining how one could earn points, the Trump-backed company laid out a few activities through which points could be earned. Activities like trading USD1 on participating exchanges or even simply holding USD1 in their accounts. They also plan on providing points if one chooses to stake USD1 for yield purposes; this feature hasn’t been released yet. In the future, they also plan on rewarding holders for using USD1 in approved DeFi platforms and the WLFI mobile app.
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While unveiling details will come later, participants can expect partner-specific point rules and multipliers, mirroring the familiar retail loyalty playbook. Gate has already confirmed it’s the first exchange to join, offering participants early access to earn points. It also announced that new users who earned 1,000 points could unlock a $10 bonus. This however would be limited to the first 500 users each day on a first-come, first-served basis.
World Liberty Financial, launched in 2024, blends DeFi innovation with political intrigue. It’s closely tied to Donald Trump and his family, who are deeply involved in the project. WLFI issued a governance token (non-transferable, for now) and the USD1 stablecoin is pegged 1:1 to U.S. dollars and backed by cash and short-term U.S. Treasuries.
This engagement comes amid heightened regulatory focus on stablecoins, particularly in light of the passage of the GENIUS Act, which legitimizes stronger oversight around stablecoin reserves and issuer transparency. The USD1 Points Program will pave the way for WLFI to legitimize adoption by rewarding real users. It can act as a strategic tool to shift the narrative from political controversy to user engagement.
