Japanese fashion giant ANAP Holdings has formally launched a Bitcoin Business with multiple verticals planned as per a corporate filing. The scope of the company’s bitcoin operations will be focused on multiple strategies: treasury, trading, lifestyle, and technology.
Treasury strategy: 1000 BTC by 2025-end
ANAP Holdings aims to hold Bitcoin from a medium-to-long-term perspective with total holdings of 1,000 BTC by the end of the fiscal year as part of their treasury strategy.
The company’s Bitcoin Trading Strategy means the fashion firm will also be searching for profit opportunities by buying and selling Bitcoin and its derivatives.
“We will conduct flexible transactions under appropriate risk management, taking into account market volatility,” stated the corporate filing.
In line with its Bitcoin lifestyle business, the company will also plan, develop, and sell lifestyle brands and products that will target high-end bitcoin users with high purchasing power. Finally, the bitcoin-related technology business will be focused on developing services based on blockchain technology and bitcoin payment-related businesses.
Following the Metaplanet, Strategy route
This update comes as multiple firms across different industries globally are shifting a portion of their funds into bitcoin or are creating a bitcoin treasury strategy. In Japan, ANAP Holdings will be in league with firms like Metaplanet, which is purchasing BTC regularly and is the largest corporate holder of Bitcoin in the country.
Currently, the biggest corporate holder of Bitcoin globally is Strategy, whose latest BTC purchase was 1,045 BTC for a total purchase price of $110.2 million at a price point of $105,426