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Stacy Pereira
- Eric Trump, in his CNBC appearance, describes Bitcoin not simply as a speculative asset but as “modern-day gold.”
- The Trump family’s stake in American Bitcoin was valued at about $1.5 billion on its Nasdaq debut in early September.
- Bitcoin is trading around the $115,000 levels as investors stay cautious ahead of upcoming Federal Reserve decisions.
In a recent appearance on CNBC, Eric Trump made strong declarations about Bitcoin, calling it “the modern-day gold” and “the greatest asset of our time.” He implied that Bitcoin’s scarcity, independence from traditional financial institutions, and growing adoption make it uniquely suited to serve as a store of value in today’s financial environment.
Trump family’s substantial crypto portfolio
Eric Trump’s recent remarks come amid the Trump family’s increasing involvement in cryptocurrency ventures, which appear to be evolving from interest into major business lines. His family’s business ventures now include Bitcoin mining, through American Bitcoin Corp., which is co-founded by Eric and his brother Donald Jr. The family also has a crypto token and DeFi platform called World Liberty Financial (WLF). This issues the token $WLFI and a stablecoin called USD1.
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According to a Reuters report, American Bitcoin’s stock market debut in early September valued the Trump brothers’ stake at about $1.5 billion. The public offering was done through a merger with Gryphon Digital Mining, with Eric Trump continuing as Chief Strategy Officer. Since his business interests are directly tied to Bitcoin-centred enterprises, it is obvious that Eric Trump is throwing his weight around Bitcoin.
In March 2025, President Trump signed an Executive Order establishing a Strategic Bitcoin Reserve and a U.S. Digital Asset Stockpile, treating seized or forfeited Bitcoin as a reserve asset. In that document, Bitcoin is explicitly referred to as “digital gold” because of its scarcity and security.
Bitcoins upwards trajectory
Earlier, in public appearances and at international crypto events, Eric Trump has expressed bullish long-term predictions for Bitcoin, even suggesting it could reach $1 million per coin in future years.
As for Bitcoin, the largest cryptocurrency, it has been trading in the $115,000-116,000 range for the past week. Market watchers are cautious ahead of upcoming Federal Reserve decisions, which could influence interest rates and thereby risk asset demand. Technical analysts have pointed to resistance levels at ~$115,000, with possible upside if momentum continues. Some forecasts suggest movement toward $120,000 if bullish conditions like whale accumulation and positive macro signals continue to persist.
