Strategy has introduced STRE, a perpetual preferred stock denominated in euros, as part of its funding toolkit. The offering is open to European and global institutional investors, marking the firm’s first move into a euro-denominated share structure. The goal is to raise capital from Europe, convert it into BTC purchases, and continue to scale its Bitcoin holdings, adding to its treasury strategy.
Each STRE share, priced at €100, will earn a yearly dividend of 10%, paid regularly. Interestingly, for investors in the U.K. only ‘qualified investors’ will be able to access STRE. The offering this time around is different from the past perpetual preferred stock that Strategy has on offer, as that is U.S. dollar-denominated and targeted mainly at U.S. and global flows.
STRE stands out by being euro-denominated, likely listing or being marketed in European markets, and thereby offering euro-based investors a direct vehicle into Strategy’s BTC play without currency conversion risk.
Strategy’s growing BTC holding
As of November 3rd, Strategy holds ~641,205 BTC acquired for ~$47.49 billion at ~$74,057 per bitcoin, according to Michael Saylor’s tweet about the company’s latest acquisition of 397 BTC for ~$45.6 million. In his interaction on X, Saylor highlighted that the euro-share launch dovetails with the firm’s mission to “accumulate bitcoin as digital capital” and to align capital markets tooling with global demand.