The company now holds two-thirds of its liquid assets in bitcoin, further aligning Donald Trump with the future of digital finance.Trump Media and Technology Group (DJT) disclosed on Monday that it currently holds approximately $2 billion in bitcoin and related digital assets, positioning cryptocurrency at the core of the firm’s financial strategy and, indirectly, Donald Trump’s growing net worth. The bitcoin holdings now represent nearly two-thirds of DJT’s liquid assets, according to the company’s official statement.
Following the announcement, shares of DJT surged as much as 9% at market open before settling up by roughly 4% by mid-afternoon. The move reflects investor confidence in Trump Media’s increasingly crypto-forward identity, as well as broader market optimism following Bitcoin’s recent all-time high above $120,000.
The update comes amid a series of high-profile crypto initiatives championed by Trump himself. These include the launch of a strategic bitcoin reserve, the appointment of a federal crypto czar, and the signing of the GENIUS Act, which establishes a regulatory framework for stablecoins across the United States. The legislation is widely seen as a first step toward formalizing national crypto policy.
Trump media reinvents itself as a crypto powerhouse
CEO Devin Nunes emphasized the company’s commitment to digital assets, stating that DJT is “rigorously executing its crypto strategy” to defend against traditional banking risk and build infrastructure for its upcoming utility token integration on the Truth Social platform. This token is expected to be used across media, payments, and social functions within the Truth ecosystem.
Since its SPAC merger and public listing, Trump Media has evolved into a diversified financial and crypto-focused enterprise. Alongside bitcoin, DJT’s portfolio includes crypto ETFs, a decentralized finance project named World Liberty Financial, and the meme-inspired token $TRUMP, reflecting Trump’s personal branding in Web3.
Donald Trump’s personal stake in the company is valued at around $2.3 billion, held in a revocable trust managed by his son, Donald Trump Jr. While critics have questioned the ethics of presidential involvement in crypto-linked companies, Trump’s team maintains that the trust structure ensures compliance and separation from operational decision-making.
The company’s disclosure coincides with a bullish crypto environment driven by institutional adoption and the expanding legislative framework. As DJT strengthens its position in digital assets, Trump Media is rapidly reshaping itself into a political-tech-finance hybrid that could redefine how crypto intersects with U.S. policy and public markets.