Vivek Ramaswamy’s Strive plans BTC treasury with Asset Entities

The list of companies moving to create Bitcoin treasuries is growing by the day. In a fresh development, U.S.-based companies — Strive and Asset Entities have agreed upon a merger deal with the intention of launching a public Bitcoin treasury company. An official statement confirming the deal was released on September 9.

Asset Entities is a Dallas, Texas-headquartered company that offers media marketing and management services across platforms like TikTok and Instagram among others. Strive, on the other hand, is a fintech firm also based in Dallas and backed by Vivek Ramaswamy who rose to fame last year during his short-lived Presidential campaign from the Republican party.

Announcing the merger finalization, Asset Entities said a majority of shareholders voted in favour of this merger, cementing the intention.

For now, both, Asset Entities and Strive are waiting to get a clearance from The Nasdaq Stock Market, that is subject to the fulfillment of certain conditions.

Post approval, the new merged entity will be named “Strive Inc.” while continuing to trade on Nasdaq under the “ASST” ticker. The combined firm will be headed by Matt Cole, the CEO of Strive Asset Management. Meanwhile, Arshia Sarkhani, the CEO and president of Asset Entities will serve as the chief marketing officer of the new company.

Once incorporated, Strive Inc. will go forward with raising $1.5 billion to buy Bitcoin. For this, $750 million are planned to be roped-in from a Private Investment in Public Equity (PIPE) and the remaining $750 million are expected to be fetched from the PIPE-issued exercise of warrants.

“Through our reverse-merger structure, zero debt profile, and $750 million PIPE, we are uniquely positioned relative to peers to execute our strategy and maximize Bitcoin per share for investors,” Cole said, commenting on the development. “Our focus is on disciplined, long-term strategies designed to outperform Bitcoin itself over time and create perpetual shareholder value.”

Following the announcement, the shares of Asset Entities rose by 52 percent, a CoinTelegraph report highlighted.

At the time of writing, BTC was trading at $111,453. In the backdrop of U.S. President Donald Trump’s support for BTC and an ongoing global regulatory overhaul around crypto, several companies are now rushing into BTC treasury plans.

Capital B, Sora Ventures, Amdax, BitPlanet, KindlyMD, and H100 Group are among firms that have recently planned initiatives related to BTC treasuries.