America’s biggest football game, the Super Bowl, took shape of a live commercial showdown in its 60th edition on over the weekend. Tech titans from the fields of crypto, AI, and space web smacked down one big announcement after the other through commercials aired between the game on NBC in a bid to reach out to the estimated event viewership of a 100 million.
Coinbase crypto exchange tapped Las Vegas’ famous event venue Sphere to present a large-screen karaoke during its commercials.
As part of these Coinbase commercials, — the 60,000-square-foot wraparound interior LED screen shaped like a “Sphere” showed lyrics to popular songs for viewers of the Super Bowl to sing along to. Each of these short karaoke sessions ended with some phrase like — “Crypto for everybody”.
Sharing a glimpse of its minute-long commercial on X Coinbase said, “So we got millions of people watching the Big Game to sing along with us. Oh, and we put it on the world’s largest LED screen.”
Exchange CEO Brian Armstrong said Coinbase chose the Sphere to cut the noises during Super Bowl commercials with an immersive audio-visual effect.
“Turning 100M+ screens into karaoke, so the whole U.S. (and many around the world) can sing in unison, is an antidote to polarization and just plain fun. Everybody deserves economic freedom,” Armstrong noted.
Multi-billionaire tech mogul Elon Musk also grabbed the opportunity to advertise his Starlink services within the massive Super Bowl audience.
Calling Starlink’s service as “fast affordable internet”, Musk’s commercial depicted varied outdoorsy landscapes with individuals connecting to Starlink’s internet for connectivity.
Anthropic often pitted as a competitor to OpenAI, also debuted a commercial in the Super Bowl advertisement lineup. While keeping its AI chatbot Claude in the centre of the ad, Anthropic took a swing at OpenAI for introducing ads in ChatGPT.
In other similar developments, Crypto.com CEO and co-founder Kris Marszalek unveiled a new AI platform that would let individuals create their personal AI assistants to process some everyday tasks.
Meta highlighted its AI glasses in its advertisements featuring IShowSpeed and filmmaker Spike Lee among others. Google showcased its Nano Banana Pro AI generation model — solidifying AI’s dominance in the tech ecosystem this year.