EV startup Faraday Future unveiled its groundbreaking “EAI + Crypto” Dual-Flywheel & Dual-Bridge Ecosystem Strategy on August 17, 2025. At an event in Pebble Beach, California, the startup introduced its C10 Index and C10 Treasury, with investment plans of $500 million to $1 billion in crypto assets. They will be kickstarting this mission with an initial $30 million tranche.
The company stated that a wholly owned subsidiary of FF, named FFAI Crypto Treasury and Bridging Holdings Inc., is being established for the crypto business. The company will manage an 80% passive / 20% active portfolio focused on the top 10 cryptocurrencies (excluding stablecoins). It projects 3–5% staking yields intended to fund innovation, stock buybacks, and asset growth.
Who is Faraday Future?
Founded in 2014 and headquartered in Los Angeles, Faraday Future aims to redefine intelligent electric mobility. Its flagship vehicle, the FF 91, began limited production in early 2023, with just 16 units delivered by January 2025. After two late-2024 funding rounds totaling $60 million, the company pivoted toward selling rebadged Chinese vans and launched the FX Super One model. Now plans are underway to launch the EAI Vehicle Chain by enabling tokenized vehicle sales, crypto-based deposits, and Web3-native user engagement.
“The next decade could be a super long bull cycle for the crypto market,” said Ian Calderon, FF Co-Creation Officer and Founding Board Member of the California Blockchain Working Group.
Also read: Top 5 crypto airdrops in 2025—The last one sent markets into a frenzy
Crypto pivot amidst turmoil
This pivot towards a crypto strategy comes amidst mounting headwinds like production delays, a revolving executive team, ongoing legal disputes, and internal-control weaknesses. Going by FF’s financial reports, Q1 2025 showed financing inflows of $24.6 million versus operating outflows, which were reported at $20.3 million.
Despite this, net losses remained steady at around $43.8 million. The company continues to burn cash. However, in June, they managed to secure $105 million in new financing, including favorable convertible notes, enhancing short-term viability. The launch of the crypto strategy may attract speculative interest, but given the company’s longstanding liquidity, execution, and governance concerns, investor confidence remains fragile. The stock ended 2% higher on August 15, a day before this announcement.
