Facing a sharp downturn in profitability, Solana’s once-dominant memecoin launchpad, Pump.fun, has introduced the Glass Full Foundation (GFF). This is a new liquidity initiative aimed at bolstering its ecosystem’s most vibrant communities. The foundation’s stated mission is to “inject significant liquidity into ecosystem tokens to support our most diehard cults”.
Pump.fun has not disclosed its funding sources or the precise criteria used to select beneficiaries yet. But the Foundation says that they have already begun with several projects receiving initial support and will continue deploying capital.
The launch of GFF comes at a critical time, when Pump.fun’s monthly revenue in July plunged to $24.96 million. This marks an 80% decline from its January peak of over $130 million, according to DefiLlama data. This drop mirrors a broader cooling in the memecoin market, with overall investor enthusiasm flagged and trading volumes contracting.
Regaining ground over LetsBONK.fun
Meanwhile, the competitive landscape on Solana’s memecoin launchpad front has become particularly intense. LetsBONK.fun had managed to overtake Pump.fun in mid-2025, capturing more token launches, trading volume, and market share, as reported by CoinHeadline earlier. But Pump.fun is putting up a tough fight, by regaining its leading position. As of early August, Pump.fun surpassed LetsBONK.fun across daily trading volume, revenue, tokens minted, and token graduations.
With GFF now active and signs of renewed momentum, Pump.fun appears determined to reassert its dominance in Solana’s memecoin ecosystem.