The famous American fast food outlet Steak ‘n Shake has announced that it will begin accepting cryptocurrency as a payment method at all its locations starting May 16.
On May 9, Steak ‘n Shake posted on X that it will make cryptocurrency payments available to more than 100 million customers, stating that “the movement is just beginning,” and signing off as “Steaktoshi.”
Steak n Shake accepting Bitcoin payments at all locations starting May 16, making the cryptocurrency available to our more than 100 million customers. The movement is just beginning….
—Steaktoshi pic.twitter.com/1SGMifDZep— Steak 'n Shake (@SteaknShake) May 9, 2025
In March, the popular food chain launched a marketing campaign inspired by the growing influence of cryptocurrency. It teased the idea of accepting Bitcoin in a social media post that asked, “Should Steak ‘n Shake accept Bitcoin?”
The post quickly went viral within the crypto community, prompting a fast response from Bitcoin supporters including Jack Dorsey, who simply replied, “Yes.”
Steak ‘n Shake is known for launching marketing campaigns that tap into trending topics, using viral themes like Tesla and crypto references to engage its audience.