U.S. President Donald Trump’s media company is gearing up to airdrop a novel token to its shareholders in the coming weeks. Preparing for the event, Trump Media has decided February 2 as the record date to lock-in the shareholders eligible to receive this airdrop. At the time of writing, the Trump Media stock, represented as DJT, was trading at $13.91 on Nasdaq.
Essentially what this means is that investors who have acquired at least one share of the Trump Media and have established themselves as registered holders as of February 2 — will be eligible to get the novel token branded after the company.
“Following the record date, Trump Media will partner with Crypto.com to mint the digital tokens, display them on the blockchain, and custody the digital assets pending distribution,” the official statement from the company said.
The Florida-based media firm is actively seeking shareholder information from broker participants. DJT shareholders have also been asked to move their shares into a Direct Registration (DRS) account.
Early access, discounts: Here’s what the token entails
The name of the token remains unclear for now however, it is expected to be branded after the company itself.
Trump Media has clarified that neither the token will be redeemable for cash nor will it guarantee shareholder place in deciding the future of the company.
It will, on the other hand, offer early access to new features and discounts all year round to Trump Media platforms that include social networking platform Truth Social, streaming service Truth+, and Web3-friendly fintech platform Truth.Fi.
“We look forward to leveraging Crypto.com’s blockchain technology consistent with Securities and Exchange Commission guidance to benefit our shareholders and promote transparency, including by obtaining a clear picture of bona fide beneficial ownership as of the record date,” said Devin Nunes, CEO and Chairperson of Trump Media.
Trump Media has cautioned shareholders that it has sole discretion to terminate or modify this distribution at any time, even without needing any prior notice.
Trump Media, last year, revealed a $2 billion Bitcoin treasury. It has been working with Crypto.com for a while as well. In August 2025, the company had joined forces with the crypto exchange to launch a $6.4 billion digital treasury venture.