Fight Fight Fight LLC, the company behind the Trump memecoin, is laying plans for a Digital Asset Treasury (DAT) structure to stabilize and reclaim momentum for the token. According to a Bloomberg report that cites unnamed sources, the treasury has plans to raise at least $200 million, with ambitions flowing even toward $1 billion.
Who is Bill Zanker?
Bill Zanker, a longtime promoter and associate of Donald Trump, leads the effort via Fight Fight Fight LLC, which is the issuer of the $TRUMP memecoin. The TRUMP token launched in January 2025 on the Solana blockchain, with an initial public issuance of 200 million tokens, while 800 million remained locked by Trump-affiliated entities.
In its early days, $TRUMP surged dramatically with trading volumes and hype pushing the token to lofty valuations. When Trump’s dinner offer was announced in April 2025, the $TRUMP coin surged ~58% in reaction to the hype. But over time, and post the gala dinner, the token’s value dropped sharply ~88%. From its high of $75.35 on January 19, 2025, to where it’s currently trading around ~$8, the token has seen a broader collapse.
In an attempt to boost token engagement, post the dinner for top holders, FIGHT FIGHT FIGHT LLC had touted an “Official Trump Wallet” to let users trade and store TRUMP and other digital assets. However, the wallet initiative ran into confrontation with World Liberty Financial, another Trump-linked crypto venture, and was later shelved.
The treasury plan is another rescue attempt. Zanker is betting that coordinated accumulation and market signaling can re-anchor the token’s value.
Can a Treasury strategy revive $TRUMP?
Under the proposed DAT, Fight Fight Fight would directly raise capital to buy back TRUMP tokens and accumulate holdings intended to support price stability and investor confidence. The move mirrors trends in 2025, where dozens of crypto firms have pursued treasury models to back speculative or nascent tokens.
However, critics have noted that the TRUMP token’s supply remains heavily locked, with a majority held by Trump-affiliated entities. This has raised concerns over concentration and manipulation. If materialized, Zanker’s move would further blend political branding with crypto financial engineering. As of now, plans for a DAT are too premature and may not impact the $Trump token immediately.