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Visa wants in on the booming $2 trillion Stablecoin market

Visa wants in on the booming $2 trillion stablecoin market
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The largest payment processor in the world is getting more involved with digital assets. The addition of Avalanche and Stellar to Visa’s stablecoin settlement network, which currently consists of four blockchains Euregon, Solana, Avalanche, and Stellar was announced. Visa’s position in the $275 billion stablecoin ecosystem which experts predict might reach $2 trillion by 2030 is strengthened by this development.

Enterprise-grade settlements benefit greatly from Avalanche is high speed and low transaction costs, while Visa’s blockchain infrastructure is further diversified by Stellar’s cross-border capabilities. Avalanche Labs hailed the action as a turning point in the integration of decentralized networks and traditional finance.

Visa expanded its platform with three new stablecoins in addition to the blockchain expansion. PayPal’s ecosystem already incorporates PayPal USD (PYUSD), which is issued by Paxos and backed one to one with the US currency. Paxos also issues the Global Dollar (USDG), which is intended for institutional-grade issuance and settlement. Circle’s euro-backed stablecoin, EURC, is an addition to its current USDC product line. With these changes, Visa now accepts 25 fiat currencies in addition to four stablecoins on four blockchains, allowing settlements in euros and US dollars. With lower foreign exchange fees and more extensive cross-border capability, a few partners can now settle transactions more quickly.

The objective is to create an interoperable layer that will allow stablecoins to move across blockchains with the same ease as dollars do between banks, according to Rubail Birwadker, Global Head of Growth Products at Visa.

Visa’s strategic shift and market outlook

The expansion follows the U.S. GENIUS Act, which clarifies stablecoin regulations and is promoting increasing institutional adoption. This development clearly reflects a progression from Visa’s early blockchain experiments to a strong infrastructure for quicker, less expensive, and more transparent settlements across banks, fintechs, and merchants.

Analysts from Bernstein and Galaxy Digital estimate that the current $275 billion global stablecoin market might grow to over $2 trillion by 2030. Visa is establishing itself as a key actor in connecting programmable money and traditional finance with its expanded network.

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