The third son of U.S. President Donald Trump, Eric Trump in his recent interaction at Consensus 2025 in Toronto, joined the bandwagon in equating Bitcoin to digital gold. He emphasized that world over, there is a growing demand for ownership of Bitcoin with everyone wanting a piece of the token.
Speaking at a panel discussion, Eric Trump said that he is surrounded by Bitcoin chatter everywhere he goes. “I’m traveling. I’m on a plane. Everybody in the world is trying to hoard bitcoin right now. Everybody. I hear it from sovereign wealth funds. I hear it from the wealthiest families. I hear from the biggest companies,” he added.
Eric Trump went on to compare his experience of seeing returns from an asset like real estate, which is the primary business of the Trump organisation, to the transactions in cryptocurrency. He explained how a transaction in real estate took him over a year to manage as he had to constantly manage it and watchover operations. Whereas, bitcoin is a digital asset that didn’t need constant watching or managing and it was much easier to transact on.
And it seems like the Trump family is going all in on their crypto-bet. Backed-by Eric Trump and his elder brother, American Bitcoin will be the latest venture the family explores within this space. It is a new bitcoin mining company that was launched in March, with Eric Trump as its chief strategy officer.
Now, American Bitcoin will be merging with Gryphon Digital Mining, in an all-stock deal that was announced on May 15,2025. Its founders, including crypto miner Hut 8, will retain 98% ownership of the newly formed entity and the company wishes to go public and will list on the Nasdaq soon. “Our vision for American Bitcoin is to create the most investable Bitcoin accumulation platform in the market,” Eric Trump said in a statement.
This isn’t the only news emerging from the Trump camp. World Liberty Financial, the crypto company that is partly owned by the president, announced on May 16, 2025, that its proposal of airdropping USD1 tokens into WLFI wallets was passed by the WLFI governance board, and distribution would begin soon.
In its official X account, WLFI commented, “The WLFI governance proposal to airdrop USD1 to eligible holders has officially passed!”
The size of Trump’s family crypto ventures has grown considerably over several years from NFTs to mining to memecoins and a stablecoin.