The New York-based luxury brand Another Tomorrow, which is founded on radical transparency and circularity, joins the Aura Blockchain Consortium and launches the latest iteration of its Digital Product Passport across their Winter/Spring 2026 collection. This will happen with all subsequent lines as well.
This partnership is a big step forward for the brand, whose founding mission is based on responsibility, ethical change, and a circular future. Now, with Aura’s top blockchain platform, Another Tomorrow gives customers better access to confirmed information about sustainability, ethical practices, product life cycles, and its own Authenticated Resale services.
Built on principles of community, transparency, regenerative and ethical sourcing, and circularity, Another Tomorrow has long been a leader in human, animal, and environmental welfare. With its transition to Aura, Another Tomorrow unveils its vision for the future of luxury, leveraging the blockchain as critical infrastructure for the next generation of its unique range of use cases and further innovation.
Blockchain-enabled traceability and product identity
Each product features traceability technology and secure dual NFC and QR code connectors, generated by Temera, an ecosystem partner of Aura. Temera’s platform links all product-related data from sourcing to production to product ensuring the integrity of information. The product digital identity is encrypted and anchored to Aura’s blockchain, ensuring the authenticity and immutability of the information it contains.
By scanning the label, customers can seamlessly claim the certificate of ownership certificate and access the product’s full story: where its materials came from, how it was crafted, its environmental impact, and the circular services embedded in Another Tomorrow’s Authenticated Resale program designed to extend its life and facilitate transfers of ownership.
Extending circularity across the full product lifecycle
Another Tomorrow has always been about circularity, and the Digital Product Passport lets the brand make this commitment even stronger. Over time, the company will add more authenticity and circularity services, such as repair and deeper community-based features. As these features grow, the DPP will help create a product lifecycle that is more open, trustworthy, and smooth, making sure that circularity goes from just being a design idea to a real experience shared by many owners over time.
The introduction of Aura’s blockchain-based Digital Product Passport marks the beginning of the next chapter of innovation for Another Tomorrow, leveraging deep learning from the past five years and our enhanced commitment to digitalisation, transparency, authenticity, and circularity, said Vanessa Barboni-Hallik, founder and co-CEO of Another Tomorrow.
Our brand was born from the belief that transparency and accountability should empower every customer. Thanks to our work with Aura, we can now correctly tell the real narrative behind each piece of clothing and make it easier and safer for people to prove ownership. This is a turning point for the next chapter of responsible luxury, and it’s just the first step in what we plan to do.
Another Tomorrow’s Digital Product Passport exemplifies the core mission of Aura: fostering purposeful innovation, ensuring enduring transparency, and delivering an enhanced customer experience rooted in trust. This collaboration not only articulates the brand’s values but also demonstrates, preserves, and directly conveys them to consumers.