Binance.US introduced a new fee structure on Wednesday, eliminating maker fees and reducing taker fees to 0.02 percent across all trading pairs.
This is one of the steps that the company has taken to win more users and gain market share in the competitive U.S. cryptocurrency exchange environment. Meanwhile, the exchange seeks to offer cheaper rates than others, since it seeks to recover its clientele amid regulatory hurdles.
“American crypto traders have been paying too much for too long,” said Stephen Gregory, CEO of Binance.US. “Today, we’re proving that a fully regulated U.S. platform can also be the most affordable one, and that competition in this industry directly benefits consumers.”
The new fee structure applies to all accounts, with no volume thresholds or subscription fees, making it accessible to every user.
A response to high fees in the crypto industry
The decision to cut fees comes as many cryptocurrency exchanges, including Coinbase and Kraken, maintain tiered fee structures that often charge higher fees for lower-volume traders.
For example, Coinbase charges retail traders up to 0.60 percent in maker and taker fees for smaller trades. Binance.US’s new pricing model aims to undercut these competitors by offering much lower fees to all traders.
Binance.US had already tested zero-fee trading of some Bitcoin pairs. Nonetheless, this new charge model extends that offering to any digital assets present in the platform.
Binance.US’s growth and regulatory challenges
Despite the fee cuts, Binance.US has faced slow growth since its launch in 2019. In the past 24 hours, Binance.US reported just $14.8 million in trading volume (per CoinGecko’s data).
This is a stark contrast to the $10.7 billion reported by Binance’s global platform and significantly lower than competitors like Coinbase, which recorded $1.9 billion.
A key obstacle for Binance.US has been the regulatory challenges it faced in 2023. In June of that year, the U.S. Securities and Exchange Commission (SEC) filed a lawsuit against Binance, prompting the platform to suspend U.S. dollar deposits and withdrawals for nearly two years.
While the SEC dropped the case in 2024, the damage to the platform’s reputation and user base was significant.
In addition to the SEC case, Binance and its former CEO Changpeng Zhao were involved in a criminal lawsuit filed by the U.S. Department of Justice. The company and Zhao pleaded guilty to violating the Bank Secrecy Act, and Zhao stepped down as the CEO of Binance.US.
However, he was later pardoned by President Donald Trump, a controversial move that drew attention from lawmakers and the public.
Binance.US’s leadership shift
In March 2025, Stephen Gregory was appointed as CEO of Binance.US, replacing Norman Reed, who had been serving as interim CEO. Gregory’s appointment comes at a time when the platform is looking to recover from its setbacks.
Previously, Gregory had led Currency.com, a regulated exchange in the U.S., and his experience is seen as vital for navigating Binance.US through its current challenges.
Gregory’s first major move as CEO was to overhaul the exchange’s fee structure, aiming to attract more users and improve liquidity.
By slashing trading fees, Binance.US hopes to better compete with Coinbase, Kraken, and other U.S. exchanges that have already captured a significant share of the market.
Binance.US’s strategy for expansion
Binance.US’s current fee structure is designed to appeal to both retail traders and institutional investors. The new pricing model of the platform eliminates most obstacles that traders encounter when they use other exchanges, such as high-cost on smaller transactions.
Regardless of these developments, the exchange still functions under the gaze of U.S. regulators. In 2026, the activities of Binance still remain under consideration following its settlement with the U.S. authorities over breaches involving anti-money laundering and sanctions.
More recently, Binance faces increased scrutiny from U.S. lawmakers over reports of $1.7 billion in transactions linked to Iran. The platform denies the allegations, but the scrutiny persists.
Moreover, Binance.US is not the only exchange trying to reduce trading fees. Charles Schwab, which is one of the largest U.S. brokerage firms, recently declared it would start to trade cryptocurrencies at a fee of 75 basis points per transaction.
This will further increase competition in the U.S. market, which will be more difficult to Binance.US will be differentiated by low fees only.