Ethereum treasury firm BitMine Immersion Technologies has invested a total of $200 million into Beast and Mr Beast Industries, as per an official announcement.
The agreement connects two firms from very different, yet both emerging, industries—GenZ content creation and crypto treasury management.
The official announcement says the deal is expected to close on the 19th of January, 2026.
Content creator MrBeast—or as he is known by his real name, James Stephen Donaldson— first started posting YouTube videos in 2012. After his initial years as a YouTuber, he became known for making videos in which he would host informal contests, giving huge prizes to the winner, which were either monetary or gift-based.
Alongside mass-scale content creation, MrBeast has launched multiple consumer-focused businesses under the belt of Beast Industries, such as MrBeast Burger, Lunchly, and Feastables.
“MrBeast and Beast Industries, in our view, is the leading content creator of our generation, with a rech and engagement unmatched with GenZ, GenAlpha and Millennials,” said BitMine’s chairman Tom Lee in the official statement.
“Beast Industries is the largest and most innovative creator based platform in the world and our corporate and personal values are strongly aligned.”
The update comes alongside a presentation of BitMine’s performance for the year 2025, a period that saw aggressive purchases of Ethereum, its core crypto treasury asset. In its previous announcement, BitMine disclosed an ETH stash of 4.168 million tokens amounting to $14 billion in fiat value.