Nazia Saeed
- 10X Capital and YZi Labs launch first U.S.-focused BNB treasury firm
- David Namdar and Russell Read aim to blend Wall Street experience with Web3 innovation
- Corporate BNB adoption on the rise, led by Nano Labs’ $50M buy
10X Capital, a major player in digital finance, has launched a new venture called the BNB Treasury Company, with support from blockchain accelerator YZi Labs. The company focuses on holding and managing BNB assets and aims to become the first U.S.-listed treasury company built around the Binance ecosystem.
Unlike many existing treasury strategies that focus only on Bitcoin, this initiative targets BNB, the fourth-largest cryptocurrency by market capitalization. The goal is to create a corporate path for BNB adoption and investment exposure on U.S. public markets.
Inspired by Bitcoin treasury models — But for BNB
The company is modeled after the “Bitcoin-as-Treasury” playbook seen in firms like MicroStrategy, but this time focused entirely on BNB, the native token of the Binance Smart Chain.
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The BNB Treasury Company plans to mirror this approach holding BNB as a reserve asset for long-term appreciation and ecosystem engagement. The company will also explore staking and other DeFi-based rewards within the BNB Chain.
The BNB token, with a current market cap of over $92 billion, powers smart contracts, DeFi apps, and NFTs on Binance’s blockchain. This makes it more than just a digital asset it’s a vital infrastructure piece of the Web3 economy.
Seasoned leaders steer the project
The leadership team includes well-known figures from institutional finance and crypto:
- David Namdar, co-founder of Galaxy Digital and a former executive at Millennium Management
- Russell Read, former Chief Investment Officer (CIO) of CalPERS and the Alaska Permanent Fund
Their combined experience bridges traditional capital markets with the fast-moving world of crypto.
Corporate demand for BNB is rising
The move comes as BNB adoption among corporations is accelerating. A notable example is Nano Labs, a Chinese firm that recently purchased 74,315 BNB tokens for $50 million, paying an average of $672.45 per coin.
This is one of the largest public treasury buys of BNB to date, showing that companies are now diversifying beyond Bitcoin when it comes to digital reserves.
The launch of the BNB Treasury Company signals a new chapter in corporate crypto adoption, pushing beyond Bitcoin-only strategies. With U.S. listing plans and an experienced leadership team, this initiative gives institutional and retail investors a regulated path to participate in the BNB Chain economy.
As firms seek alternative digital assets to diversify their treasuries, BNB backed by one of the world’s most used blockchain ecosystems may become a key player in the evolving Web3 finance stack.
