Coinbase has announced plans to introduce a new suite of services called the “everything exchange,” allowing U.S. users to trade tokenized stocks, derivatives, prediction markets, and early-stage token sales. This marks a significant expansion of Coinbase’s platform beyond cryptocurrencies and into broader financial markets.
The new platform will first be available domestically, with an international rollout planned as local approvals are secured. Coinbase’s Vice President of Product, Max Branzburg, emphasized that the goal is to bring all assets on-chain and create a more efficient and accessible global marketplace for users.
Coinbase is becoming the everything exchange.
All assets will inevitably move onchain, so we want to have everything you want to trade in one place.
Incoming: DEX integration (access millions of assets) + expansion of our derivatives offerings.
Next: tokenized equities + more. pic.twitter.com/56Bp6seJ9q— Brian Armstrong (@brian_armstrong) July 31, 2025
Coinbase to roll out tokenized assets with ‘everything exchange’
This strategic shift positions Coinbase in direct competition with trading platforms like Robinhood, Kraken, and Gemini, which have already integrated tokenized equities into their services for users outside the U.S. The move also comes in the wake of the U.S. Securities and Exchange Commission (SEC) launching “Project Crypto,” an initiative to update securities rules for blockchain-based trading.
CEO Brian Armstrong has expressed his vision of turning Coinbase into the leading consumer financial services platform within the next decade, setting the stage for further growth as the company diversifies its offerings.