Nazia Saeed
- Coinbase plans to introduce tokenized stocks, derivatives, and more through its new “everything exchange
- The new offerings will include prediction markets and early-stage token sales, expanding Coinbase’s platform beyond traditional cryptocurrencies
- The move positions Coinbase to compete more directly with platforms like Robinhood and Gemini in the global market
Coinbase has announced plans to introduce a new suite of services called the “everything exchange,” allowing U.S. users to trade tokenized stocks, derivatives, prediction markets, and early-stage token sales. This marks a significant expansion of Coinbase’s platform beyond cryptocurrencies and into broader financial markets.
The new platform will first be available domestically, with an international rollout planned as local approvals are secured. Coinbase’s Vice President of Product, Max Branzburg, emphasized that the goal is to bring all assets on-chain and create a more efficient and accessible global marketplace for users.
Coinbase to roll out tokenized assets with ‘everything exchange’
This strategic shift positions Coinbase in direct competition with trading platforms like Robinhood, Kraken, and Gemini, which have already integrated tokenized equities into their services for users outside the U.S. The move also comes in the wake of the U.S. Securities and Exchange Commission (SEC) launching “Project Crypto,” an initiative to update securities rules for blockchain-based trading.
CEO Brian Armstrong has expressed his vision of turning Coinbase into the leading consumer financial services platform within the next decade, setting the stage for further growth as the company diversifies its offerings.
