GameSquare, a gaming and media company, has announced a bold expansion of its crypto treasury program, now reaching $250 million, with a $10 million allocation specifically dedicated to a new NFT yield strategy. This marks a significant shift in corporate crypto strategy, as GameSquare aims to deploy its Ethereum-based digital assets not as passive holdings but as active yield-generating instruments.
The company’s approach deviates from the typical use of NFTs in marketing and collectibles, instead focusing on utilizing NFTs as financial assets within Ethereum-native decentralized finance (DeFi) protocols. Backed by a partnership with Swiss crypto firm Dialectic, this strategy integrates risk management infrastructure to support GameSquare’s expansion into the DeFi space.
GameSquare’s crypto treasury growth and DeFi play
GameSquare’s treasury expansion follows a $30 million purchase of Ether (ETH), bringing its total holdings to over 10,000 ETH. The company’s crypto strategy isn’t just about holding assets but about actively leveraging them for strategic financial returns. With $35 million already deployed into ETH, and $215 million more authorized, GameSquare is treating its Ethereum holdings as financial infrastructure rather than mere hedges or speculative assets.
The integration of NFTs into this strategy demonstrates GameSquare’s ambition to move beyond the typical corporate use of cryptocurrencies, positioning the company among the few public entities exploring NFTs as functional components of corporate finance.
NFTs as financial instruments, not just collectibles
GameSquare’s CEO, Justin Kenna, expressed excitement about the company’s role as one of the first public companies to adopt NFTs as part of a diversified digital asset strategy. “This reflects the innovative approach to our treasury management initiatives,” Kenna said. “With deep experience building in-game and real-world creative environments, GameSquare is uniquely positioned to understand the cultural and economic value of these digital assets.”
Rather than pursuing hype-driven NFTs, GameSquare is strategically acquiring Ethereum-native digital assets that align with its roots in gaming and media. By locking these NFTs into DeFi protocols, the company can mint yield-bearing stablecoins, allowing it to generate returns while retaining ownership of the underlying assets. This approach signals a more strategic use of blockchain technology in corporate treasury management.
Dedicated crypto investment committee established
To oversee this new financial approach, GameSquare has created a dedicated crypto investment committee that will report directly to the company’s board. The committee will operate under strict guidelines to prevent conflicts of interest, ensuring that all decisions align with GameSquare’s long-term vision and business goals.
This new NFT-based treasury strategy highlights GameSquare’s forward-thinking approach in the evolving digital asset space, where the intersection of gaming, media, and blockchain could shape the future of corporate finance and asset management.