Real estate fintech and meme stock Opendoor has hinted at plans to accept Bitcoin (BTC) and other cryptocurrencies for home purchases, sparking renewed retail investor excitement. The move, if implemented, would mark one of the most significant crypto payment integrations in the real estate sector to date.
Opendoor signals crypto payment plans
On Oct. 6, Opendoor CEO Kaz Nejatian confirmed that the company is considering enabling home purchases through Bitcoin and other crypto assets. Responding to a user query about crypto payments, Nejatian stated, We will. Just need to prioritize it.
The brief remark immediately boosted retail sentiment and pushed Opendoor’s stock (OPEN) up by nearly 4% to $8.60, accompanied by a surge in trading volume. The reaction underscores how crypto-related announcements continue to generate attention among retail traders.
Real estate slow to adopt crypto payments
The real estate industry has been among the slowest to embrace cryptocurrency payments, largely due to regulatory uncertainty and volatility in digital asset pricing. However, if Opendoor successfully integrates BTC transactions, it would represent a major step toward mainstream crypto adoption in property purchases.
Despite the enthusiasm, analysts caution that the impact may be limited. The company’s home-flipping model remains cost-intensive and difficult to scale, and crypto payments could add new layers of operational complexity rather than solve core profitability issues.
Retail buzz despite challenges
Opendoor has been one of 2025’s standout meme stocks, rallying more than 15x since mid-year. Now trading above $8 with a $6 billion market cap, the firm continues to draw heavy interest from retail investors despite posting annual losses since its 2014 founding.
Critics argue the company’s valuation is overstretched and that its fundamentals remain weak. Still, the hint of Bitcoin integration has injected fresh energy into the stock, proving that even minor crypto-related developments can drive significant short-term market reactions.