Smarter Web Company, a London-listed firm focused on digital asset treasury management, has raised £17.5 million through an equity offering to institutional investors, reinforcing its long-term commitment to Bitcoin (BTC) as a core treasury asset.
The raise was conducted through an accelerated bookbuild, offering 5.9 million new shares at £2.95 each, and was jointly managed by Tennyson Securities and Peterhouse Capital Ltd.
The funds are part of the company’s aggressive push to expand its Bitcoin holdings, with the latest acquisition made on July 16: a purchase of 325 BTC for £27.15 million (approximately $36.45 million), at an average price of £83,525 (or $112,157) per coin.
From zero to top 25 in under four months
Smarter Web Company only launched its Bitcoin treasury strategy in April 2025, yet has already acquired 1,600 BTC placing it among the top 25 institutional Bitcoin holders globally, according to public blockchain data.
The plan centers on maintaining an active Bitcoin treasury as a core financial strategy, positioning BTC as a long-term store of value and hedge against fiat dilution.
Institutional demand and shareholder alignment
The company’s strategy aligns with a growing trend of corporate treasuries diversifying into digital assets, following the footsteps of U.S.-listed firms such as MicroStrategy. However, Smarter Web’s pace of accumulation sets it apart, especially in the UK market.
All BTC purchases to date have been fully funded by institutional capital, giving the firm credibility among investors seeking digital asset exposure without managing private wallets or custody infrastructure.
With its latest raise complete, Smarter Web Company is expected to continue its BTC-buying streak, reinforcing the institutionalization of Bitcoin as a balance-sheet asset.