The Trump family-backed crypto project, World Liberty Financial (WLFI), continued its token buyback program on Wednesday, purchasing $7.7 million worth of WLFI tokens at an average price of $0.16 per token. This move is part of the project’s broader strategy to support token value, following a smaller $1.06 million buyback on September 27, which burned $1.43 million worth of tokens. Earlier in September, a governance vote approved allocating 100% of the project’s treasury liquidity fees to buybacks and burns, permanently reducing the circulating supply. Despite these efforts, WLFI remains down over 48% since its January launch, though it has gained 13% over the past week.
Trump family crypto wealth affected by market crash
The Trump family’s cryptocurrency ventures generated an estimated $802 million in income during the first half of 2025, mostly from WLFI tokens, the Official Trump memecoin (TRUMP), and passive yield from the World Liberty Financial USD (USD1) stablecoin. However, the family’s crypto holdings were significantly affected by the October 10 crypto market crash, dropping from approximately $7.7 billion in early September to $6.7 billion by late November. As of now, the WLFI-tagged wallet still holds $7.5 billion in tokens, remaining the family’s largest crypto asset.
