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Citi survey shows family offices are focusing more on private equity

$727bn in family office assets shift into private equity, Citi survey finds
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Citi released its Citi Wealth 2025 Global Family Office Report on Tuesday, showing that family offices have shifted a substantial portion of their wealth into private equity, according to Private Equity Insights. 

The survey by Citi took insights from 346 family offices from 45 countries in total and found that 36% had boosted their capital allocations towards private equity, each one having an average net worth of $2.1 billion. 

70% of respondents said the risks they faced were investment-related, and nearly all respondents said they were expecting upside on their portfolios, although sentiment towards asset classes was less optimistic compared to the 2024 survey.

“The low correlation with traditional equities and the diversification element make PE investments a great alternative investment opportunity to family offices worldwide,” said Greenstone Investor Relations Analyst Fahad Zameer. 

Tariff policies were a huge motivator for a third of the respondents who are now adopting a more proactive approach to their investing. 

Other key takeaways from the survey were a steady asset allocation, global trade tensions remaining a top priority, and direct investments remaining a highly preferred choice among family offices. 

“These are exciting times for family offices worldwide,” said Citi Wealth’s Global Family Office Group Head Hannes Hofmann. “These sophisticated clients are finding new ways to address their families’ ever-increasing expectations,”

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