As crypto platforms turn into super apps, Coinbase is working towards an “everything exchange”.
Digital currency businesses are striving to transform Coinbase’s “everything exchange” into a comprehensive platform.
Brian Armstrong, the CEO of Coinbase, said that the company will focus on stablecoins, the Ethereum layer-2 Base, and introducing more ways to trade things besides cryptocurrencies until 2026.
On social media, Armstrong talked about Coinbase’s goal for a “everything exchange.” Prediction markets, stocks, and commodities are all part of this approach.
Coinbase started offering stock trading and prediction markets during its year-end conference in December as part of its efforts. The company’s wallet software is now called “everything app,” and it combines social networking and on-chain functions.
Source: Brian Armstrong
A change across the board towards super app models
Coinbase isn’t the only company that is introducing new things to its line of goods. To become “super apps,” rival crypto exchanges are adding more services.
A recent analysis from Delphi Digital says that exchanges like Coinbase, OKX, and Binance are slowly becoming into places where more digital products may be sold.
From a crypto exchange to a hub for trading multiple assets
The management at Coinbase has referred to the launch of stock trading on its primary app as a significant milestone. It means that anyone can buy and sell stocks and ETFs with bitcoin from the same app at any time of day or night.
Coinbase and Kalshi have worked together to make onchain prediction markets, which let anyone gamble on things that happen in the real world. They also mentioned they want to always sell equities and cryptocurrencies that will last forever.
These kinds of reforms are pushing crypto exchanges go deeper into areas where retail brokerages and derivatives venues already work, not only crypto on-ramps.
Source: Jesse Pollak
The second pillar of growth is stablecoins and payments
Coinbase’s second proposal for 2026 is about stablecoins and how to make payments. It has made stablecoins the main way to move money, pay employees, and pay off obligations in the financial system. Armstrong added that in the end, banks and other financial companies will want stablecoins that pay interest.
People have said bad things about Armstrong’s plan. Developers are apprehensive about Base’s approach to creator tokens because they worry if the network is missing out on potential for viral growth. The company maintains that creators are a key way to gain new users, though.
People in the community have also been anxious about Coinbase’s security and customer support for a long time.
The company reported in 2025 that hackers had hired customer service personnel in other countries to collect client information unlawfully. This garnered a lot of press and started a new round of discussion about outsourced help and Know Your Customer strategies that are too focused on gathering data.