Trading platform eToro will be developing a new AI suite of tools to stay competitive in a market that is quickly turning to new forms of technologies to improve their offerings. The company announced on Thursday that it will be rolling out multiple features, including an AI companion called Tori.
“There’s been a lot of talk about how AI will reshape investing. It’s not just speculation—it’s already happening. At eToro, we’re not waiting for the future to arrive. We’re building it,” said eToro co-founder Yoni Assia.
eToro will improve its ‘social investing’
The new features are expected to enhance the ‘social investing’ aspect between users and the platform by providing personalized insights.
“Market data in the palm of your hand and AI-agents that enlighten you with the most relevant and accurate insights tailored to your portfolio and needs. The ability to build tools that help you outperform the markets and invite others to use them,” he also said.
At first, these tools will be available only to eToro’s top traders. The company also rolled out seven Alpha portfolios, offering users access to specialized quant-driven strategies.
The rollout of AI tools comes nearly three months after the company went public through an IPO in May.
Source: Google Finance
At the time of reporting, shares were priced at $56.56, up by 0.48%.