Google has announced that market data from top prediction markets – Polymarket and Kalshi will be available on Search in the coming days. The move is part of Google’s AI upgrades that aims to allow users see potential outcomes of market events in real-time without having to exit Search.
The development was confirmed on November 6 by Robert Dunnette, the director of of project management at Google Search. He said once the feature is rolled out, Search users will be able to ask questions around ongoing financial market events and fetch responses from AI. In a wider picture, Dunnette said, the step could come in handy for individuals seeking quick technical analysis and financial tracking.
“Google Finance is getting even more powerful upgrades, including Deep Search capabilities, access to prediction markets data and the ability to track corporate earnings. We’re adding support for Kalshi and Polymarket. Just ask something like ‘What will GDP growth be for 2025?’ directly from the search box to see current probabilities in the market and how they’ve changed over time,” the announcement post from Dunnette said.
Nick Fox, the senior vice president of Knowledge and Information at Google shared a glimpse of how this Deep Search and prediction market-enabled Google Finance avatar.
Polymarket, founded in 2020, is based on the Polygon blockchain and services as a decentralized prediction platform. Kalshi, meanwhile, works on a more traditional finance-based model. It was launched in 2018 and is regulated by the U.S. CFTC.
Prediction markets have risen to popularity in recent months. They let users trade contracts related to the potential outcomes of future events from across categories including politics, entertainment, finance, and sports among others. The collective result forecast from the crowd reflects the market prices of these tradeable contracts. Winning contract traders can churn out profits from these platforms.
Not just Google, prediction markets platforms have grabbed the attention of other web players as well in recent times.
Robinhood crypto exchange, for instance, launched its prediction market within its app. In September – just six months since its launch, the Robinhood Prediction Markets crossed 4 billion event contracts traded.
Metamask and Gemini crypto exchange are also reportedly considering to enter the prediction markets space.
Polymarket’s official X handle also posted a confirmation on securing integration with Google.
These new upgrades to the Google Finance feature on Search are first being rolled out to India outside of the U.S., Dunnette said. The expansion to other regions is slated for the coming weeks.