Nazia Saeed
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Google search interest in stablecoins has reached an all-time high, coinciding with the market cap topping $270 billion, fueled by the passing of the GENIUS Act
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Stablecoins are seeing “parabolic” growth, with institutions increasingly eyeing their potential in cross-border payments and as a hedge against crypto volatility
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The record surge in stablecoin interest is also linked to regulatory clarity, with Tether maintaining a dominant 60% market share
Interest in stablecoins has surged to an unprecedented level, as new regulatory clarity from the U.S. government propels the market. Google search data reveals that searches for stablecoins have reached an all-time high, particularly following the passage of the Guiding and Empowering Nation’s Innovation for US Stablecoins (GENIUS) Act on July 18, 2025. This surge is in line with the increasing institutional interest and regulatory developments that have paved the way for the continued growth of stablecoins.
Previously, the highest search volume for stablecoins occurred in May 2022, following the collapse of the Terra ecosystem. However, the most recent uptick in search interest was noticed in mid-June and again in mid-July after the GENIUS Act’s passage, which provided a clearer regulatory framework for stablecoin issuance.
Crypto analyst The DeFi Investor commented on the phenomenon, remarking that stablecoins are positioned to bring the next wave of on-chain adoption, stating: “Stablecoins are the product that can onboard the first billion people on-chain.
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Google Stablecoin searches hit peak after regulatory boost
According to crypto asset management firm Bitwise, the stablecoin market is experiencing “parabolic” growth, with both the total market capitalization and transaction volume reaching new all-time highs in 2025. As of the latest data, the total market cap for stablecoins has surged to $272 billion, which accounts for approximately 7% of the overall cryptocurrency market capitalization, based on CoinGecko’s figures.
This growth is largely driven by stablecoins pegged to the U.S. dollar, with Tether (USDT) leading the charge and commanding a 60% market share. Stablecoins’ increasing role in the financial ecosystem is being recognized by more institutions, with many exploring the potential for launching their own fiat-pegged tokens.
Stablecoins as a hedge and institutional growth
Stablecoins are increasingly being viewed as a “hedge against crypto volatility,” according to Nassar Al Achkar, the chief strategy officer at CoinW exchange. The growing institutional interest is driven by their utility in cross-border payments, providing a stable store of value during periods of market uncertainty.
Numerous firms are also considering launching their own stablecoins or integrating them into their broader digital asset reserve strategies to cater to growing investor interest in safe, stable assets. Al Achkar highlighted that this growing demand for stablecoins underscores the need for firms to integrate these products into their services, particularly as the crypto market continues to mature.
