The Middle East and North Africa (MENA) region continues to drive IT led innovation as it enters a decisive, services-led growth phase in its tech sector. Latest industry analysis by Grand View Research (GVR), a global market intelligence and consultancy firm, reveals that IT services currently account for around 21–22 percent of total IT spending across MENA, a share expected to rise to between 26 and 28 percent by the end of the decade.
With enterprises and governments accelerating large-scale digital transformation initiatives, investments in cloud computing, artificial intelligence (AI), data centres, and cybersecurity are reshaping technology priorities. Implementation, integration, and managed services are gaining prominence over traditional software-led models.
The region’s professional IT services market, valued at $33.9 billion in 2024, is forecast to grow to nearly $58.3 billion by 2030, registering a compound annual growth rate (CAGR) of approximately 9.5 percent.
Sourav Bhanja, Middle East Head of GVR, said: “Many B2B IT services firms in the region continue to underinvest in digital engagement. Professional platforms such as LinkedIn remain underutilised, while company websites often lack strong case studies, sector-specific storytelling,
and clear positioning.”
Government-led digitalisation programmes, sovereign cloud deployments, smart city initiatives, and national data strategies, coupled with rising enterprise adoption across sectors such as banking and financial services, healthcare, energy, logistics, and public infrastructure, are driving this shift. As hyperscalers and global technology firms expand their regional footprint, demand for localised integration, migration, and managed services continues to accelerate.
Bhanja also highlighted the importance of leadership visibility in the region’s competitive IT market: “Technical capability alone is no longer enough. Firms that combine deep technical expertise with consistent marketing, strong leadership visibility, and clear communication of value are the ones most likely to succeed in the MENA market.”
The analysis highlights that with growing competition among IT services providers, market visibility and differentiation have emerged as critical growth drivers. Integrated, always-on digital marketing strategies are increasingly vital, as many B2B IT services firms underutilize channels such as LinkedIn, websites, thought leadership content, newsletters, blogs, infographics, and short-form video to engage decision-makers.
Market data also indicates a broader shift towards digital-first engagement. Digital advertising spend in the Middle East, estimated at $32 billion in 2024, is projected to rise sharply to $81.4 billion by 2030, growing at a CAGR of 16.7 percent. In contrast, the regional events and conferences market is expected to expand at a more modest 7.1 percent CAGR, reflecting changing enterprise marketing priorities.