(Published July 25, 2025)
Sports wear brand Puma reported a lacklustre sales performance and stated in a news release on Thursday that it will revise its sales growth forecast, citing U.S. tariffs and currency fluctuations as macroeconomic events impacting the company’s bottom line. For the second quarter, the company reported a net loss of 247 million euros.
Sales for Q2 declined on a currency-adjusted basis to 1.942 billion euros, with the bulk of it driven by a dip in performance in the following key regions: North America, Europe, and Greater China.
“Amid ongoing volatile geopolitical and macroeconomic volatility, PUMA anticipates that both sector-wide and company-specific challenges will continue to significantly impact performance in 2025. Key factors include muted brand momentum, shifts in channel mix and quality, the impact of U.S. Tariffs, and elevated inventory levels.” stated Puma in the official statement.
Puma’s inventories have increased by 18.3% on a currency-adjusted basis to 2.151 billion euros. Due to all the factors involved, it expects to report a loss in terms of EBIT for the whole year of 2025.
Source: Google Finance