Retail investors in the UAE are demonstrating strong confidence in the long-term growth potential of electric vehicles (EVs) and emerging technologies, according to new Q2 2025 data from trading platform eToro.
The report analyzed quarter-on-quarter changes in the proportion of holders across its platform. Leading the list of fastest-growing stocks by holder percentage was Hims & Hers Health, a telehealth company that saw an 85% surge in UAE-based holders. The spike followed initial optimism over a potential deal with Novo Nordisk in April, which later fell through in June. Despite the setback, many investors appear to be positioning for a rebound, suggesting faith in the firm’s longer-term prospects.
EV manufacturers also gained significant traction. BYD saw a 41% rise in UAE-based investors, while Lucid Group recorded a 27% increase, the latter likely supported by strong regional ties through Saudi Arabia’s Public Investment Fund.
Interest was not limited to clean energy and health-tech. UAE investors also increased their positions in AI and cloud-focused firms such as Adobe, Baidu, and Palantir Technologies, with Adobe and Baidu both gaining over 25% more holders, and Palantir up 11%.
Traditional tech giants like Apple and Alphabet remained among the top 10 most-held stocks, along with companies spanning sectors such as luxury (LVMH), payments (Visa, Mastercard), and semiconductors (AMD).
However, the report also showed signs of profit-taking. TransMedics saw an 82% decline in holders, while Oracle, Broadcom, Uber, Micron, and Super Micro Computer also experienced notable drops, likely due to earlier sharp price run-ups.
George Naddaf, Managing Director at eToro MENA, noted that UAE retail investors are “looking past short-term volatility” and targeting industries “shaping the next decade,” with a strategic focus on innovation, sustainability, and value-driven opportunities.

