Luxury car maker Porsche has reported a decline in its car deliveries for 2025 across all of its models, as the brand grapples with fierce competition from China among the classical set of challenges associated with catering to the luxury car market.
As per the official company disclosure, Porsche delivered a total of 279,449 cars to its customers, down by 10% from 310,718 deliveries in 2024.
The update comes after EV brand Tesla reported its own slump in deliveries primarily due to the scrapping of federal tax credits in the U.S; a slew of Chinese competitors offering similar models at much lower prices; and a general struggle of making EVs palatable to consumers used to popular ICE models. Even in the case of Lucid, which reported a 55% increase in deliveries, the EV maker still struggles to cater to the luxury segment for which its popular models were made for.
The pinch in the EV market is not just felt by pure EV brands but established car brands as well, such as General Motors, which had to absorb $6 billion in costs due to a dip in demand for electric cars.
Executive board member Matthias Becker attributed the decrease in sales to supply gaps for its 718 and the bestselling Macan models; a slump in demand in the Chinese market for its cars; and supply management.
“In 2026, we have a clear focus; we want to manage demand and supply according to our ‘value over volume’ strategy. At the same time, we are planning our volumes for 2026 realistically, considering the production phase-out of the combustion-engined 718 and Macan models,” said Becker.
Among the models sold, the Macan line stood out with the most deliveries at 84,328 units, of which 45,367 were electric versions.
At the time of writing, Porsche shares were trading at 42.44 euros, down by 0.54%.