Luxury car brand Porsche has posted its earnings report for the first nine months of 2025, showing narrowed profits as competition from China stifles sales in one of the company’s most crucial operating regions. The nine month report showed a slim profit of 40 million euros.
The update comes as the firm transitions from CEO Oliver Blume to former McLaren boss Michael Leiters in a bid to improve financial performance.
As per the report, the first nine months of the year saw Porsche Group deliver a total of 198,055 vehicles, which is a 10.5% decrease in unit sales compared to the previous year’s same period, when a total of 221,304 vehicles were delivered.
Among the models managed under the brand, which includes the 911, the 718 Boxster/Cayman, the Macan, the Cayenne, the Panamera, and the Taycan—the Macan reported the most deliveries with vehicle sales of 61,483, up from 55,693 across Q1 to Q3 2024.
Sales across all operating regions depleted, but the biggest dip was seen in China, which saw vehicle sales drop from 39,413 to 29,703, attributed to challenging conditions in the luxury car market and intense competition in China, which now has its own assortment of homegrown EV brands such as BYD and NIO.
Source: Google Finance
Porsche AG shares were trading at a price of 48.32 euros per share at the time of reporting.