Tech tycoon Elon Musk took to X on Wednesday to promote AI-video generation technology Grok Imagine, after OpenAI opted to close Sora 2, a video generation technology that had a $1 billion partnership with Disney, and expanded to North America.
The update comes amid an expansion effort by Musk to create more chips through Tesla and SpaceX with the TeraFab initiative, and an IPO listing for SpaceX that could take place as soon as this week or the next, according to The Information.
Musk—who has been a long-term rival to Sam Altman—owns xAI, which has been a long-term competitor to OpenAI, with Grok as the company’s main LLM chatbot. Millions of people on X frequently use Grok to have their queries answered on posts.
“The next @Grok Imagine release will be epic. We are doubling down,” said Musk on X.
As of now, OpenAI has not provided an official statement on why they’ve chosen to close Sora 2, a decision that has left Disney and Mattel without a valuable partnership that would have added a new tech layer to their products.
OpenAI has yet to break even on the large investments they’ve made in enterprise AI and consumer-facing AI, still running a revenue burn.