Tether has agreed to spend a total of $100 million on advertising on Rumble, a platform that is heavily backed by the Stablecoin issuer, as per an official press release.
The value spent will be split over two years, starting from 2026, with $50 million to be spent each year.
“Tether’s commitment to our Freedom-First video platform proves that Rumble and the creators who have stood unwaveringly for free speech are the foundation for the future of advertising and creator monetization,” said Rumble’s CEO and Chairman, Chris Pavlovski.
The update comes after Rumble also announced that it would acquire Northern Data, the company that powers Truth Social, a social media platform that was created by Trump Media and Technology Group.
According to Reuters, the terms of the agreement will see Northern Data shareholders receive 2.02 freshly issued Class A shares of Rumble for every share they hold. As part of the deal, Rumble will also receive valuable GPU infrastructure from Northern Data in the form of 22,400 NVIDIA GPUs upon completion.
Source: Google Finance
At the time of writing, Rumble shares were priced at $6.73, up by 14.26%.