Gemini has expanded its tokenized equities offering in the European Union, adding 14 new U.S. company listings to its trading platform. The expansion, launched on July 14, brings more high-profile brands to the exchange, including Nike, McDonald’s, Coca-Cola, Adobe, and Uber.
The move builds on Gemini’s late-June launch, which began with MicroStrategy and later included Apple and Tesla. The platform now spans industries including fast food, SaaS, travel, and retail, aiming to serve growing EU demand for regulated tokenized securities.
These tokenized assets are tradable 24/7 and are backed 1:1 by actual shares held by a regulated custodian, made possible through Gemini’s partnership with Dinari, a U.S.-based transfer agent and broker-dealer.
Built on Arbitrum, designed for EU compliance
Each tokenized stock is issued on Arbitrum, Ethereum’s Layer 2 scaling network. This allows for fractional ownership, instant settlement, and round-the-clock trading a stark contrast to traditional equity markets with fixed trading hours.
Although the tokens offer the same economic exposure as the underlying shares, they are structured as derivatives, not direct equity ownership. Gemini’s model ensures regulatory compliance while maintaining the investment benefits of traditional stocks.
Currently, only EU-based users can access the platform, as U.S. customers remain excluded due to domestic regulatory hurdles. The EU, however, offers a more defined path forward under the Markets in Crypto-Assets (MiCA) regulation, encouraging platforms like Gemini to scale services there.
Tokenized securities market heats up
With a 1.49% trading fee, Gemini aims to make U.S. stock investing more accessible to international users and to position tokenized stocks within the emerging decentralized finance ecosystem.
Competitors such as Bybit, Robinhood, and Kraken are also expanding tokenized equity services in Europe. As the sector matures, analysts project tokenized securities could become a multitrillion-dollar asset class by 2030.
Gemini’s continued expansion signals its commitment to growth in jurisdictions with regulatory clarity and its bet that tokenization will reshape global capital markets.