ZIGChain, the Layer-1 blockchain purpose-built for real-world asset tokenization, has signed a Memorandum of Understanding worth with SEGG Media Corporation, the global sports and entertainment group. Under the MOU, ZIGChain will serve as the blockchain infrastructure running SEGG Media’s recently unveiled $300 million Digital Asset and Tokenization Strategy.
Under the terms of the MOU, SEGG Media will allocate $ZIG within its $300 million multi-asset crypto treasury alongside Bitcoin (BTC), Ethereum (ETH), and Solana (SOL) – establishing itself as one of the most significant institutional stakeholders in the ZIGChain ecosystem to date.
Beyond treasury allocation, ZIGChain will power the infrastructure of SEGG Media’s validator framework, tokenized asset programs, and upcoming sports-focused digital products – including fan tokens, athlete IP rights, and a regulated “Sports Exchange” platform – as well as broader tokenization efforts across SEGG Media’s portfolio of brands such as Sports.com and Concerts.com.
The signing of the MOU follows ZIGChain‘s recent integration with BTCS S.A., one of Europe’s leading DATCOs, and its allocation to buy $30Mn worth of $ZIG, solidifies its position as infrastructure of choice for publicly listed firms entering Web3 amid growing corporate demand for compliant, yield-bearing blockchain infrastructure.
“This MOU represents another major milestone in ZIGChain’s mission to bridge traditional assets with the decentralized economy,” said Abdul Rafay Gadit, Founder of ZIGChain. “SEGG Media’s commitment to ZIGChain across validator operations, tokenized assets, and ZIG treasury holdings demonstrates the growing convergence between regulated markets and decentralized infrastructure.”
Matthew McGahan, Chairman, President & CEO of SEGG Media, commented: “Working together with ZIGChain lets us move beyond asset management into full-scale Web3 implementation. Their infrastructure gives us the reliability and regulatory alignment we need to execute our digital asset roadmap with confidence.”
This announcement marks the first phase of a potential multi-stage commercial partnership spanning treasury, infrastructure, and consumer-facing products, with further initiatives expected in the coming weeks.